March 30, 2023


Hero MotoCorp wants to strengthen its position in the premium segment.
Under this, both the companies will launch many premium models in the next two years.
Hero MotoCorp and Harley-Davidson joined hands in 2020 for the Indian market.

New Delhi. The motorcycle jointly developed by Hero MotoCorp and Harley-Davidson could be seen running on Indian roads in the next two years. Hero MotoCorp’s Chief Financial Officer (CFO) Niranjan Gupta has given this information. The move is part of Hero MotoCorp’s plan to strengthen its position in the premium segment.

The country’s largest two-wheeler company is preparing to bring 160 cc and above models to increase its sales volume and profits. Hero MotoCorp is already the leader in the 100-110 cc segment. Gupta said, “In the next two years time frame, you will see models that will be in the premium segment driving volumes as well as profits. These include the bike being produced in collaboration with Harley.

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Both the companies joined hands in 2020
Niranjan Gupta said that the company is building a strong pipeline of premium products and will launch new models in this segment every year. He said that this will increase our market share in the premium segment and will also increase our profits in the medium term. Hero MotoCorp and American brand Harley-Davidson had announced the partnership for the Indian market in October 2020. Under this partnership, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name in the country. It will also take care of the service and spares requirement for Harley bikes.

Two-wheelers will become expensive from December 1
On the other hand, Hero MotoCorp will increase the prices of its motorcycles and scooters by up to Rs 1,500 from December 1. The company said in a statement that the prices will be increased by up to Rs 1,500 and the exact quantum of increase will vary according to the model and markets. Hero MotoCorp Chief Financial Officer Niranjan Gupta said, “The increase in prices of motorcycles and scooters has become necessary due to the cost of overall inflation.”

Tags: Auto News, automotive, bike news, Hero motocorp

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